Lead Conceptualiser, Creative Director, Producer for

VW Vento Launch Experience

The creative agency had a simple idea: just as the whole is more than the sum of its parts, the Vento experience is more than a checklist of high-end features across the buckets of safety, comfort, power, style.

Building on that idea, i conceptualised a launch audio visual segment which played out over 5 differently sized screens. In time with the narrative, the screens faded into one another or stood out as picture-in-picture insets; they melded together or broke apart as the script demanded.

The result was a production vehicle which truly echoed the creative idea and kept the audience glued to the screen.