about

I’m a Creative Strategist and Integrated Project Director based in Paris. I thrive on finding a single unifying creative thought that guides creative expression across an integrated communications canvas. I enjoy watching the central creative idea take form and flight and i’m hands-on involved through the crafts of creative writing, video production, technology interventions and experience design. I am fascinated by the possibilities of applied Generative AI to the creative and communication arts. An enduring pursuit has been the golden balance between sustainability and conscious consumption.

In my current position, as Global Project Director - Riyadh Expo 2030, with Paris-based Hopscotch Group, I am responsible for developing and deploying the omnichannel communications strategy across the practices of Social Media, Web, Media Relations, Public Affairs and Events including Heads-of-State and Government Representatives. This role involves working closely alongside client teams from the Royal Commission for Riyadh City.

My prior engagement was with Los Angeles-based digital education company CreatorUp, where, as Lead Instructor on Twitter Flight School, I was responsible for the development and global delivery of interactive workshops focusing the best practice and next practice use cases of Twitter (now called X) as a platform for consumer activation. These workshops were attended by senior talent from functions across creative, strategy and planning in large networks like Dentsu, Publicis, Omnicomm and WPP.

Before my relocation to Europe, I was Chief Strategy Officer at Shobiz Experiential Communications (part of the Havas Creative Network) where I was responsible for the company-wide strategic thought process, growth targets from existing clients across the categories of Auto, CPG, Mobile Handset, and Tech and building the client roster through the addition of one retainer client each year. I led a cross functional team of specialists in the areas of Brand Strategy, Copy, Art, Spatial Design, Experience Design and Project Management. During my 21-year stint with Shobiz, I have led the agency to develop some of the most sustained and long-term client-agency relationships in the country, notably with companies like Ford, Nissan, SAP, Siemens, the Tata Group and Unilever. I have also been personally responsible for infusing new impetus into the company’s client roster through the acquisition of key retainer clients like Google, Intel, Microsoft and Qualcomm.

As a creative itinerant, my pilgrimage is powered by a love for people and experiences. My journey is framed against my background in popular culture, critical theory, literature and cinema. My creative outcomes are realised through multidisciplinary skills in the crafts of writing, cinema, live experience and technology.

My mantra: Observe. Absorb. Experiment. Assess. Grow.

I am always looking to collaborate on defining project that hold the promise of new opportunities for growth, new challenges and a refreshingly different professional and cultural milieu to accelerate my creative adventure. My offering to an organization and its team is a creative, critical and analytical mindset, the maturity of experience, a multi-cultural, global perspective, and a hands-on open-door leadership approach.

My academic formation is in Literature and Film; I hold a Bachelor's Degree from St Xavier College, Mumbai and an Executive Diploma in Creative Marketing from the Indian Institute of Management - Bengaluru.

Aside from my professional pursuits, I enjoy reading, theatre and yacht racing.