As Global Project Director on Riyadh Expo 2030 with the Paris-based Hopscotch Group, I was responsible for the development and roll-out of the omnichannel communications strategy across events (which included Heads-of-State and Heads-of-Government), media relations, public affairs, social media and web. In a historic victory, members of the Bureau International des Expositions (BIE) elected Riyadh as the host city with 119 votes favouring Riyadh while Busan and Rome received 20 and 17 votes respectively.

My direct contribution to the programs mentioned below included experience design and curation, messaging architecture, presentation and speech content, presenter coaching and rehearsals, venue shortlisting and selection and client relationship management.